Ruby Fay
Founder & CEO
Ruby Fay is the ultimate curator of luxury living. A true Renaissance woman, her reputation for professionalism, expertise, and discretion has made her a trusted advisor for sourcing exceptional properties to buy or rent worldwide. With a global mindset, a refined eye for design and detail, and a rare “super-connector” ability, Ruby’s clientele—ranging from A-list celebrities to tech entrepreneurs and conscious creatives—continues to grow through long-standing referrals.
Born in Australia to parents of Australian and Chinese heritage, Ruby developed a global perspective early in life. Her career began in entertainment, including television work in Asia, formal training in musical theatre, and performing with bands in London. She later became closely connected to the international fashion and entertainment worlds through her role in opening the iconic Met Bar at the Metropolitan Hotel, a defining cultural hub of the late 1990s.
In the early 2000s, Ruby relocated to New York, where she worked in the lifestyle hotel sector with Ian Schrager Hotels and The Bowery. She went on to found Referred By Ruby, a private platform connecting her elite clientele with luxury hotels and private residences worldwide. The brand later expanded to Los Angeles, evolving into high-end real estate sales and rentals. MMUO now represents a bold expression of Ruby’s life, work, and unmistakable spirit.
MMUO
MMUO, relates to a female deity Mmuo Mmiri, a provider of help and protection, the bringer of hope and she who guides people to exotic lands. MMUO is also a tribute to Ruby’s late Mother, Mu who was a woman deeply connected to nurturing animals and nature.While still embracing the original company’s DNA of finding dream homes for a unique clientele, MMUO expands on the offering, exploring new ways to collaborate, curate, and facilitate with clients across new avenues of luxury and lifestyle.
IATAN
Licensed Travel Agency
We also handle hotel bookings as an IATA licensed travel agency.